Tesco has stepped up its price war with Aldi by deciding to dig through the branding back catalogue and revive its 90s Value brand.

You remember: the products with the blue and white stripes that were every school kid’s nightmare because if they were spotted in your lunchbox then your life wasn’t worth living.

But skint shoppers will be delighted by their return as they’ll be front and centre of a new campaign that will see the supermarket giant cut down the cost of 3,000 popular products by 50%.

Weetabix, Fairy Original Liquid, Heinz Baked Beans and PG Tips teabags are among more than 3,000* branded products that will have their prices kept consistently low as part of Tesco’s new Everyday Low Prices scheme.

Tesco say nearly three times more brands are now to be included in their commitment to giving customers consistently low prices, week in, week out.

They have marked the launch with new research exploring how much UK households value the brands they love most. The findings highlight the strength of brand loyalty across the country with almost two thirds of shoppers (64%) saying they could name at least one brand they would never consider swapping, while nearly a third (31%) said they could think of several.

When asked to name their favourite branded items from a list of 50 famous supermarket products the top five spots went to Coca Cola, Cadbury’s Hot Chocolate, Fairy Original liquid, Branston Pickle and Heinz Baked Beans.

Everyday Low Prices’ new red logo will be accompanied by the return of the iconic blue and white stripes that have been brought up to date with a modern twist.

Ashwin Prasad, Tesco UK CEO, says that brands hold a genuine placed in shoppers hearts.

He said: “We’re committed to keeping prices consistently low on thousands of branded products through our new Everyday Low Prices.

“So, whether you can’t live without Heinz Baked Beans, PG Tips teabags or Fairy Washing Up Liquid – customers can be sure that they are getting consistent great Tesco value on the branded items they love to put in their trollies week after week.