Roxy Leisure, the firm behind bowling and games venues Roxy Lanes and Roxy Ball Room, has launched a new app-based loyalty scheme offering customers exciting rewards in return for their gaming adventures.

Roxy Rewards has been set up to incentivise frequent visits to their venues in Leicester and Nottingham with a new two-tier membership structure.

The standard rewards club, Ballers Club, is a free membership where guests can sign up via the website or app to redeem points for discounts on future games. Everyone who signs up will automatically receive 100 points to be used in the first 3 months, as well as a free gift on their birthday and access to exclusive offers. Guests will have 12 months to redeem their points from accrual.

Planned to launch later this year is a premium paid membership, where guests can pay a monthly fee to unlock more rewards and exclusive discounts.

Guests will be able to earn and redeem their Roxy Rewards points on a variety of games across their venues including bank shot shuffleboard & shuffleboard, batting cage, deck shuffle, ice-free curling, ping pong, American pool, tenpin bowling, duckpin bowling, crazy pool, and Roxy golf.

To celebrate the launch of the app, from January 9 until March 6, app users can expect eight weeks filled with rewards including everything from a free pint just for downloading, double points on bookings and drinks discounts, to £1 bowling and free Crazy Pool for 4 people. 

A series of one-off rewards will also be revealed to mark key dates such as Blue Monday, the Winter Olympics and National Pizza Day.

Joel Mitchell, Marketing Director at Professionals at Play, said, “At Roxy Leisure, our goal is to create memorable experiences that leave our customers always coming back for more.

“Roxy Rewards allows us to thank both loyal and new customers excitingly and innovatively, offering them the chance to earn points they can redeem on future bookings.

“We’re excited to be able to launch this new initiative, because who doesn’t love the chance to earn points every time they play?!”

Customers can sign-up to Roxy Rewards by visiting https://roxyleisure.co.uk/rewards/

Alternatively, they can download the app via all major stores.