On Thursday (28), nationwide pet retailer Jollyes will be putting in place a six day ban on the sale of rabbits to make sure shoppers don’t make an impulsive purchase over the Easter period.

The UK’s second largest pet retailer will ‘paws’ the sale of bunnies from Thursday, March 28 until Tuesday, April 2, 2024.

The bunny ban, which Jollyes has led for decades, prevents the possibility of unwanted rabbits being abandoned after the Easter holidays.

The restriction will apply to every one of Jollyes’ 101 UK pet stores.

The chain has stores in Ilkeston and Swadlincote in Derbyshire.

Phil Turner-Naylor from Jollyes said: “Pets bring enormous joy and companionship to people throughout their lifetime, and they deserve to be looked after well. 

“Rabbits can live up to 15 years and we recognise that is a serious commitment by pet owners. 

“Jollyes is ‘the Pet People’ because we’re passionate about animals. We want to ensure that families are buying pets at the right time for the right reasons and believe that lifelong responsibility should be considered, researched, and prepared for.”

For more information, visit https://www.jollyes.co.uk/