Domino’s has cooked up something extra special to keep East Midlanders warm and snug this winter – a giant, wearable version of their beloved freshly baked cookie!
The new Cosy Cookie wearable beanbag, designed to look (and feel) just like the warm Domino’s Cookies East Midlands know and love.
With January temperatures already plunging below zero and the rest of the month forecasted to be grey, wet and cold, Domino’s is combining two things our region knows and loves – staying cosy in winter and enjoying the ultimate comfort food, to bring fans the Cosy Cookie.
New research reveals that according to seven out of ten Brits (69%) being cosy is one of the best things about winter, while over half (56%) admit to preferring a cosy night in than going out. Over a quarter (28%) of the nation also reveal spending over 36 hours wrapped up indoors every weekend during the frosty season, making the Cosy Cookie the perfect addition to those snuggly duvet days.*
The Cosy Cookie lets homebodies embrace the idea of kicking back in their loungewear to the next level. It slips on easily and has cut-out details for your arms, so you can still complete everyday tasks. Taking beanbags up a notch, the hot delivery item from Domino’s has already become a must-have with pizza fans.
Social media is already buzzing with excitement as users who’ve snagged the exclusive drop including @james.holtt who posted his delivery, saw users commenting “Stop this is so iconic” and “where did you get this costume from!!”.
@james.holtt I am a Dominos cookie 🍪 @Dominos_uki #fyp ♬ original sound – James Holt
Melanie Howe, Domino’s Spokesperson said: “We know our fans love our iconic chocolate chip cookies, so we wanted to create an even bigger and better form that people can get stuck into… literally. So, if wearing our Cosy Cookie and enjoying a piping hot slice of pizza doesn’t make a grey January better, we don’t know what does.”
To get your hands on one of the ultra-limited run of Cosy Cookies, head to cosycookies-dominos.com between 21st January and 28th January – but you’ll have to be quick as they won’t be around for long!