A popular homeware store is set to reopen in Nottingham city centre next week where its first customers will receive a complimentary gift. 

H&M is reopening in Nottingham’s premium fashion destination, Victoria Centre, on Thursday, May 2, 2024 at 10am, with the new store, featuring both H&M and H&M HOME, will open

Alongside its womenswear, menswear and kid’s fashion offering, the new store will also host the brand’s H&M HOME concept, with collections of contemporary décor and home accessories on offer alongside the latest trend-driven fashion collections and styles.

Klas Degeryd, Head of Expansion, H&M UK & Ireland. said: “We are delighted to once again be opening our doors in Nottingham.

“New omni-channel services will offer customers more convenience, while a new, elevated interior design enables them to shop our latest fashion and interior collections and styles in a more curated and inspirational way.”

Commenting on the new opening, Nigel Wheatley, centre director at Victoria Centre, said: We always look to provide our shoppers with a variety of retailers, from fashion to homeware, and we’re excited that H&M brings both to its new home.

The first 200 customers in the queue on Thursday, May 2 will be offered a complimentary gift-with-purchase, and visitors can experience exclusive launch day in-store activations. On May 2 only, H&M Members will get 20% off their purchase in-store.