Britain’s taste buds have officially flown off in a new direction – according to fresh data from Just Eat.
The old kings of comfort—fish and chips and the dependable doner kebab—have been knocked clean out of the takeaway top ten, replaced by bolder, trend‑fuelled favourites like Korean fried chicken and Pad Thai.
It’s a shake‑up driven by social media cravings and a newfound appetite for flavour that goes way beyond the high street chip shop. Viral dishes, wellness trends, and TikTok‑powered food obsessions are reshaping the British takeaway order, pushing crispy Korean wings and zingy Thai noodles into the spotlight.
So, the message is clear: Brits aren’t just spicing things up—they’re rewriting the takeaway rulebook entirely.
Korean fried chicken – inspired by KPop music and Netflix thriller Squid Game – is one of the more exotic dishes to make the list.
Staples of yesteryear – such as doner kebabs, chicken korma and fish and chips – have had to make way, its analysis reveals.
Just Eat said social media and wellness trends have played a large part in what customers order nowadays with TikTok’s influence sparking a surge in demand for Japanese-inspired matcha products, too, which have seen orders on Just Eat more than double in the past year.
Dubai chocolate, another social media favourite, has also been in high demand, with related products rising by 2,684% in the last 12 months.
Leigh Phillipson, commercial director at Just Eat, said the site has seen platforms such as TikTok “have a real impact on the popularity of orders, with Korean seeing a boom in the last few years off the back of shows like Squid Game and music by Blackpink”.
He added: “Items most Brits in 2006 would be confused by, such as matcha and fibre drinks, are surging aligned to wellness trends. Despite more choice, British favourites like Indian, Chinese and fish and chips are as popular as ever.” Margherita pizza tops the list, followed by chicken chow mein, sweet and sour chicken, Korean fried chicken, chicken tikka masala, pepperoni pizza, loaded fries, pad Thai, smashburger and veggie burger.
Just Eat’s Top 10 takeaways in 2026
- Margherita pizza
- Chicken chow mein
- Sweet and sour chicken
- Korean fried chicken
- Chicken tikka masala
- Pepperoni pizza
- Loaded fries
- Pad Thai
- Smashburger
- Veggie burger
