MusicONE TO WATCH: Loughborough musician Ayyem is gaining national recognition with his...

ONE TO WATCH: Loughborough musician Ayyem is gaining national recognition with his blurring of indie rap, glitchy electronica and EDM-pop

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After time away, Ayyem is re-emerging with something to prove — and it shows.

The Loughborough artist (real name Adam Nessfield) has been building towards this moment since his early teens, first gaining traction through underground releases and BBC Radio plays at just 16. Now, in 2026, he’s back with a sharper sound that hits harder the longer it lingers.

Blurring indie rap, glitchy electronica and EDM-pop, Ayyem’s new era leans into atmosphere without losing its emotional core. Comeback single ‘Get To Know Me’ introduced the shift—melodic, nostalgic and disarmingly open—while follow-up ‘Echoes’ doubled down with moodier, widescreen production and sharper edges.

This stealthy comeback hasn’t managed to go unnoticed by the music press. EARMILK recently called him “an artist who welcomes uncomfortable thoughts and transforms them into essential art,” while It’s All Indie spotlighted his “striking genre-blend of cinematic pop and sharp UK rap.” International indie radio support quickly followed.

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Now, latest drop ‘Don’t Let Go’ is pushing things further, earning BBC Introducing East Midlands backing and adding weight to an already fast-growing buzz.

What makes Ayyem stand out isn’t just the genre-hopping—it’s the control. Everything feels deliberate: the emotion, the scale, the slow build. This isn’t someone testing the waters—it’s someone arriving with a clear vision.

With a bigger project on the horizon and momentum stacking fast, Ayyem’s comeback is starting to look less like a return—and more like a breakthrough.

Get familiar now.

Pop this on your playlist…

Don’t Let Go – Get this on the bluetooth speaker or car stereo as quick as you can. A total banger that is guaranteed to get your guests reaching for Shazam at your summer barbecue.

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